10 Pay Per Click Marketing Crimes That Prevents Small Business From Making $500k a Year – Guilty?

Number 10: Spending Money On PPC Before You Know It’s Going to Work For You

Have you ever noticed that a business owner will spend tons of money on Google Pay Per Click Advertising and find out later that this does not work?

Of course you have.

I know business owners who have spent more than $6,500 and never made a dime back.

Using one free tool on the internet will help you figure out your chances of your business making money online with your ad.

Don’t miss this critical first step.

Number 9: Not Enough Visitors To See Your PPC Ads

You paid for PPC ads.

What do you mean I am not getting enough visitors to see the ad? That’s Google’s job right?

Wrong…

…Google allocates eyeballs and qualified customers to you once you follow specific criteria.

End result…Fewer people see your ads…fewer take action…failed marketing campaign.

Number 8: Your Ad Is All About You

Which message do you think is better?

Please call me today as I have been in business for 30 years and am the best red lorry salesman. Call me at 911.911.911

Or

Imagine driving in your red lorry and keeping your family safe from accidents. Click on this link to
download my free guide today that reveals the secrets to buying a red lorry.

Do you have the wrong message? This will kill your campaign and in time empty your bank account.

Number 7: Spending More Money on PPC Ad Costs Than Earning In Sales

This sounds pretty obvious right.

But so often we will take care and measure our sales and bank account but for some reason small
business owners don’t test, track and monitor their PPC marketing results.

And it is not your fault. This could be seen as complicated at times.

The key is to measure your control ad, your click through rate and your cost per click and a few more areas.

Without this, you could be out of pocket.

Number 6: Picking the Wrong Keywords for Your Business

The keyword is the equivalent of the sign on your door. It is how your customers find you and determine what is relevant to you.

Imagine your customer searching for a red lorry and your ad says purple cows.

What is the chance of them ever finding you?

Using the right tools to find the keyword generally helps your maximize your profits.

Number 5: Getting Slapped By Google

This sounds strange. You can actually get slapped.

And when you do, Google charges you more for your keywords than other advertisers.

And most marketers call this the “Google slap”.

There are specific ways to match your ad to your web page to avoid the slap.

Play fair with Google.

Number 4: Advertising To The Wrong Market

If you are a local business why would you advertise to a National Audience? If you do, then you are just wasting your money.

Alternatively, if you are a National business, you advertise only in a few cities and never understand why your competitor is building a larger market share with the same type of ad.

Number 3: Not Having A Duplicate Credit Card On File

And if you don’t pay the bills, chances are you may get locked out till you make good on your card.

And the worst part, you don’t set the right daily budget and you suddenly find yourself owing tens of thousands of dollars.

Having a duplicate credit card means you are always on and capture every lead you can. It is all about building the momentum.

Number 2: No Follow Up

The tragedy…

…Not following up with the lead or selling one product or service.

There is no leverage to earn future income for this lead. You spent good money and efforts for the PPC lead and lose them once they buy from you.

Your success to achieving a $500,000 payday is largely dependent on your relationship with your list.

Number 1: Not Getting Help

This is the biggest mistake of them all.

This is the mistake that keeps most small business owners from ever having the kind of success with
earning more than $500,000 a year using PPC marketing.

I know that most small business owners don’t like to make themselves look weak or helpless, or have some preconceived ideas about PPC marketing.

It can seem confusing. Why spend all the time figuring out what works when you can talk to the right person and get answers in seconds.

You have a choice. You can go out and try every marketing method and flounder about or you can turn Google into your personal sales force.

We don’t like to ask for help. I’ve been there myself.

Number 3: Not Having A Duplicate Credit Card On File

And if you don’t pay the bills, chances are you may get locked out till you make good on your card.

And the worst part, you don’t set the right daily budget and you suddenly find yourself owing tens of thousands of dollars.

Having a duplicate credit card means you are always on and capture every lead you can. It is all about building the momentum.

Number 2: No Follow Up

The tragedy…

…Not following up with the lead or selling one product or service.

There is no leverage to earn future income for this lead. You spent good money and efforts for the PPC lead and lose them once they buy from you.

Your success to achieving a $500,000 payday is largely dependent on your relationship with your list.

Number 1: Not Getting Help

This is the biggest mistake of them all.

This is the mistake that keeps most small business owners from ever having the kind of success with earning more than $500,000 a year using PPC marketing.

I know that most small business owners don’t like to make themselves look weak or helpless, or have some preconceived ideas about PPC marketing.

It can seem confusing. Why spend all the time figuring out what works when you can talk to the right person and get answers in seconds.

You have a choice. You can go out and try every marketing method and flounder about or you can turn Google into your personal sales force.

We don’t like to ask for help. I’ve been there myself.

How to Easily Generate Home Based Business Leads

As the current economic climate becomes more unstable, many are moving towards home based business opportunities. It is critical that these individuals learn to effectively generate home based business leads. The difference between thriving or dying in today’s competitive market hinges on the ability to consistently generate leads for the business. While advertising and marketing for a small business may share some similarities to that of a major corporation, the methods and strategies used are very different.

A home business owner should start with a thorough knowledge of their target market. For example, an understanding of the primary customer base would be critical for a cake decorating business. This target market might include: engaged couples, parents with young children and civic organizations who conduct regular fund raising dinners. A thorough understanding of the target market will help guide the rest of the lead generation process.

Determining where to connect with the target market is the next consideration of the home based business owner. In the example of the cake decorator, let’s assume the business owner has decided to target the wedding cake segment of the market. The business owner would look for points of connection where engaged couples would be researching wedding preparations. Some of these connecting points might include tuxedo shops, wedding dress shops, limousine services, DJ services and local churches.

The next element in the lead generation strategy is a creation of awareness. This would be accomplished as the cake decorating business is introduced to key people at each of the aforementioned connecting points, as a resource for couples planning their weddings. An offer to cross-promote the business of the other would be appropriate. As part of this cross promotion strategy, it would be appropriate to leave brochures, business cards and even photographs of cakes to give a sampling of the home business owner’s work. To put some real power to the home based business lead generation process, the owner would actually take a sample of one of their cakes as a “gift” for each of their connecting partners. Creating synergy with other business owners is the key to making this strategy successful. When a strong impression is made, these connecting partners essentially become a volunteer sales force to the target market on behalf of the home based business owner.

Offering exceptional value is critical for generating leads for your home based business. A small brochure on the top 10 mistakes to avoid when planning your wedding would be of great value to the target market. Distributing this brochure at the connecting points and including a tagline, showing the information being provided courtesy of the home based cake decorating business. Creates value and personal branding for the home based business.

The strategies mentioned above involve localized, face to face marketing techniques. Consider a variation on the previous strategies when dealing with a business that is using the internet for generating home based business leads. For example, a home based business that sells cleaning products would utilize the same principles for identifying a target market. In this example the business owner has chosen to those looking for environmentally friendly cleaning products.

The business owner would begin by finding online connecting points. A great starting place would be community groups that deal with “green” living. As the business owner interacts in the community, they would include their website in their forum signature. The business owner would become part of the life of the community by making regular informative posts that discuss the benefits of using organic cleaning products. Additionally, the business owner would want to create a small report listing 5 things to look for when choosing environmentally friendly cleaning products. The report would be offered freely to anyone interested in receiving it. This online report would have a tagline indicating that is being provided courtesy of the cleaning products business. Those participating in forum discussions with the business owner and those requesting the free report are all examples of home based business leads that have been generated from taking a few small steps.

Relationship building is the key to generating home based business leads in your marketing efforts. These strategies can be implemented for both online and offline home based businesses.

Siberian Huskies – Extreme Dog Owning

Siberian Huskies have lived so long with mankind, that they are very human in their reasoning and personalities. They are extremely intelligent, problem-solving dogs that are quieter and more serious than other dog breeds. They still feel the pull of the wild strongly, and are apt to often be distracted or seem to be ignoring you. These are not dogs that will fall all over you lovingly at first sight. They will probably not be very impressed by you during your first meeting. You have to earn the love of a Siberian Husky.

It is generally thought that Siberian Huskies take longer to train than many other breeds of dog not because they are incapable of learning, but they won’t waste their energies if they think your commands are pointless. The joke among Siberian Husky owners is that when you teach a Husky a command, he’ll immediately set about thinking of a better way to do it. Don’t be afraid or shy to get professional help in training a Husky.

Siberian Huskies were bred to be busy and have a lot to do. They are not content to sit in on the couch and snooze all day. They want to go exploring, pull sleds to the next city and mark territory. If you don’t give them an outlet for their energy, they will find ways of letting it out that might not be so good for your home or your wallet. Siberian Huskies can get very destructive when they are bored.

These dogs not only need at least a half hour walk every day, but they need time to run and play, whether in a fenced yard or in some sort of closely supervised situation. It is not a good idea to let a Siberian Husky off lead in a park or a wooded trail. One interesting smell seems to trigger the call of the wild in them and they are off, ignoring you. You need some amount of physical strength to keep up with Siberian Huskies.

Siberian Huskies, if given proper exercise and persistent handling, can become very obedient dogs. If they get spayed or neutered, this also helps them to stay in a juvenile state of mind and look to you as their parents for leadership. Siberian Huskies need to be persuaded to do anything, but once you’ve persuaded them, they do it. You cannot force these dogs. They will become dangerous otherwise.

In the cult movie classic, The Lost Boys, there is a beautiful Siberian Husky named Nanook. Nanook protects his young (and stupid) master from vampires. The moviegoer learns later that the young, stupid master is quite a nice guy and is concerned for not only destroying all vampires, but taking care of his dog. And they showed Nanook enjoying a big back yard as well as living in a house. That is a good way to think of the personality of a Siberian Husky.