Siberian Husky Breeders Not To Give The Time Of Day To

You have made the decision to get a Siberian Husky and of course the next logical decision to make is to find a good Siberian husky breeder. Finding a good Siberian husky breeder is not only the next decision it could be one of the most important decisions in your dog’s life so make sure you cover all of your bases and learn which kind of Siberian husky breeders to avoid. It is important to know what resources you should be calling on in order to narrow down your breeder search and here are just some of the places you should look.

Any reputable breeder will be listed with a national breeder registry. The registry sets the breeding standards that the breeder follows and if they do not have a listing with a breeder registry then it makes you wonder what standards they are using. Ask if they are listed with a registry and if they are not the question why they made that choice.

Your vet can be an important fountain of information when you are getting ready to settle on a Siberian husky breeder. When you have a list of potential breeders you should bring that list to your vet to see if any of the breeders you are considering is one to avoid. If you do not have a vet then the breeder selection process is the perfect time to start a relationship with one because you will not find anyone else that cares about your pet’s health as much as your vet besides yourself.

It may seem a bit extreme but you may also want to run your list of potential Siberian husky breeders by local law enforcement and see if any of the names on your list ring a bell with them as well. If a breeder is known in a negative way to local law enforcement then you probably do not want to deal with that breeder.

The local animal rescue groups should also have a pretty good idea about the Siberian husky breeders to avoid in your area so you can take your list of breeders to them and see if any of the names come off to them as particularly bad or not. It is the job of the local animal rescue groups to make sure that pets are taken care of so they will definitely steer you away from the bad Siberian husky breeders in your area.

Your breeder and you should have a very open and comfortable relationship. If you do not feel comfortable dealing with a particular breeder then do not do business with them. The relationship with your breeder could be very important to the health of your dog so be sure that you take your time, use all of the resources available to you, and make the right decision when it comes to choosing a Siberian husky breeder.

Small Business Marketing Ideas: Marketing Strategies to Convert Leads to Sales

The art of marketing for a small business is not just getting tons of leads, but also converting leads to sales. A business with lots of leads and no sales, is soon out of business.

Over the years, I have discovered several very effective techniques to converting leads into sales for a small business. Let me share with you a handful of these. To make them easier to digest, I have broken them into two categories: lowering barriers and increased marketing.

LOWER BARRIERS. This means remove the walls that stop your clients from buying. Each business will be a little different, but here are some of the most effective ways to remove the barriers to purchasing:

  • Give a Guarantee
  • Payment Plans
  • Testimonials
  • 3rd Party Documentation
  • Competitive Pricing
  • Increased Expertise
  • Increased Value in your product
  • Samples

INCREASED MARKETING.

  • Compelling Call to Action. Having an offer is not enough, offer something they can not resist. Beware though, don’t make it too good to be true.
  • Unique offering. The more unique your offering is, the harder it is to compare to others and less competition you have.
  • Niche Marketing. When marketing to a specific group, like real estate agents, you can quickly separate yourself from all others effectively reducing your competition and making you the only option.
  • Effective Follow up campaigns. Most people do not buy on their first exposure. Without an effective follow up campaign you can find yourself having very low conversion of leads to clients. Using an email campaign or postcards to follow up can drastically increase your conversion of contacts to clients.
  • Scripts. Using a script for incoming calls, sales calls, common questions, will standardize your business and increase your conversion. This will assure each clients gets the same treatment regardless of the person handling the client.
  • Consultative Selling. When talking with a contact, asking questions and understanding their pain will drastically increase your conversion. Today’s consumer wants more than to just buy a service, they want a consultant to help them make good decisions. Ask questions before offering solutions.
  • Use more emotion. People buy emotionally and justify logically. Help your clients consider how it will feel once they have their problem solved. Use emotional words like, “Won’t you be relieved once this problem is resolved?” This helps them to feel better and creates an emotional satisfaction for your client that they can look forward to once you have helped them resolve their problem.
  • Enroll vs Close approach. Since most customers need 5-7 exposures to your product before they are ready to buy, consider your marketing an enrollment process. Help them get educated about your process and then enroll them into purchasing, especially if it is a larger ticket item.
  • Sort Prospects. When talking to a contact, decide if this person is ready to purchase, needs more time / information or is not interested at all. This can be the hardest of all strategies. This comes from know what the buying signs are of your clients. When they are showing buying signs, move them to the buying phase. If they are still pondering, enroll them. If they are really not interested, give them space and time and see what happens.

To get the best conversion, start by adding a few of these strategies to your current marketing mix and monitor your marketing numbers. Track your sales and if your overall conversion of contacts to sales is increased, stays the same, or is decreased.

By using a few of these marketing ideas for your small business you can see an increase in conversion from leads to sales.

Small Business Financing Problems and How to Solve Them

Many, if not most, small businesses will experience financing problems at some point during their life. How well management deals with these problems will go a long way to determining the ultimate success or failure of the business. There’s an old saying in business; “Cash is king”, and so it is. There are many instances of businesses being profitable on paper only to be unable to sustain operations due to poor cash flow management.

The financing problems created by improper cash flow management are ranked high on the list of problems faced by business owners. In fact, the 2007 Small Business Survival Index ranks financing problems up on the list of small business problems along with taxes (which can create financial problems of their own), government regulation compliance, legal threats, and finding quality employees.

If your small business is experiencing financing problems, what can you do to solve them? You have several options. You can bring in more revenue, reduce expenses, or become more efficient at managing your cash flow. In most cases you would better served by doing all three. Let’s look at these solutions and how to achieve them.

Increasing revenue is certainly a worthy goal of every business, but may not in itself lead to a solution for your small business’s financing problems. This is because in many cases additional funds are necessary to support the larger operations that create the additional revenue. For example, if you have a contracting business, you’ll need more staffing to take on additional work, which will lead to a short term cash flow problem until collections catch up with your increased labor costs.

This can be seen for manufacturing businesses as well. As your business grows and production levels rise, your business will incur additional plant, equipment and labor costs to support the larger number of orders you’re receiving. Until your receivables catch up with your increased costs you will have financing problems.

This means that increasing revenue isn’t always a solution to cash flow problems,and can actually exacerbate them. Increasing revenue to solve small business financial problems is desirable in the long term, but will only help in the short term if the revenue increase can be obtained without substantially increasing costs or if your business operates on a chiefly cash basis. If you extend credit to your customers, the additional costs required to grow your revenue can easily lead you into a cash position that gets worse before it gets better.

What about reducing costs as a solution to improving financing problems? For most businesses, reducing costs, if it can be achieved without reducing revenue, or reducing costs associated with unprofitable revenue is of utmost importance. Not only do costs directly impact the bottom line, they can reduce the operating efficiency of the business, large or small. Traditionally the largest business expense is labor. While this rule isn’t always true, the majority of business owners can attest to the fact that labor costs are what keep them awake at night. The problem is reducing labor costs while protecting revenue.

The other cost that is especially troubling for many small business owners is taxes. In fact the American Institute of Certified Public Accountants (AICPA), who would be a position to know about such matters, ranked taxation issues as one of the three leading causes of small business bankruptcies. Reducing the tax burden by any legal means is vital to the long term success of your small business. This alone can reduce your financial problems to the point where cash flow problems disappear altogether.

Many small business use some form of financing to finance growth or smooth out the bumps in their cash flow picture. Weather the cash flow problems are caused by expanding operations, inefficiencies, or seasonal business cycles financing is another valuable tool available to the business owner to solve their cash flow issues. Financing solutions for small businesses are available in many forms, including lines of credit, loans, and additional investment provided through either equity or debt financing.

No matter the other problems faced by your small business, it’s clear that financing problems will always rank high on the list of problems faced by small business owners. It’s how well you deal with these problems that will determine the success you experience in your small business.